EL's Case Analysis Study Example | Topics and Well Written Essays - 500 words

EL's Analysis - Case Study Example The changes included increasing the activities of the group and opening up store in new markets such as Asia and increasing the exposure in Europe (Richard Ivey School of Business, 2012). One main advantages of implementing the new strategies is the fact that the group increased its competitive advantage. Other luxury companies such as Hugo and Armani have in their strategies other activities such as accessorizing their clients. Additionally, these companies have worldwide store and distribution channels. By implementing these strategies, Elie Saab ensured that their clients have a variety of services to choose from. Additionally, increasing their market and distribution stores to Asia and Europe increased their sales significantly (Richard Ivey School of Business, 2012). This was observable in the sales recorded in 2008 in which for the first time Asia recorded percentage sales in its products (Richard Ivey School of Business, 2012). Elie Saab also benefits in the implementation of the new strategies by the fact that their contacted with other organizations before increasing its market exposure. This enabled the organization to share the risks that may be generated in the new markets. Additionally, contracting with other organizations ensures the group generates fresh ideas thus maintaining market relevance. The decision to brand valuable products with the organizations logo was crucial in ensuring the brand retains its originality (Richard Ivey School of Business, 2012). Venturing in to new markets exposed the company to numerous risks that may have long terms effects on the organization. Before implementing the new strategies, Elie Saab focused its attention small and limited stores in the Middle East, America and Europe. Additionally, Saab focused on creating high profiled clothing, Haute Couture. With the new suggestions, the organization seeks to increase its creation of ready to wear clothing which